My client James: see his transformation story

James is a blue eyed cutie with a soft laugh and sweet disposition. He works in tech, lives in Brooklyn, and has an awesome girlfriend. 

He hates shopping.

He dreads it like people dread the dentist.

[James right before our first personal shopping session. After our initial closet edit session I told him to wear the best of what he had.]

[James right before our first personal shopping session. After our initial closet edit session I told him to wear the best of what he had.]

James associated shopping with painful back-to-school mall trips that his mother and sister forced him into. As an adult, his wardrobe was mostly items people gifted him and essentials desperately bought off-the-rack out. James wore what was convenient and available. He replaced things only when they were worn out. He knew his outfits weren't doing him justice nor were they making him feel good about himself.

He wanted getting dressed to be simpler.

He wished he could find shoes that didn't hurt his feet.

He wanted his girlfriend to look at him twice when he came dressed for a date.

He wanted people at work to notice him more.

He wished he would get complimented once in a while. 

He longed to never worry if something fit right, or matched, or if he was wearing the "right" thing. 

Mostly, he didn't want to worry about shopping or figuring fashion out, but knew he needed to dress better. 

This is his story. 

James' jeans were too baggy in both the waist and legs. He had thick thighs from years of rugby and wore slacks that hung off his hips to compensate for them. It made him appear larger than he was.

He had fantastic legs under all that extra fabric! 

James Before: worn out basics, baggy jeans, and dirty canvas Vans.

James Before: worn out basics, baggy jeans, and dirty canvas Vans.

Later on I found out he had skepticism in the power of a personal shopper. 

I really didn’t think you could find shoes that fit me
— James

So for our first personal shopping session I did what any sassy-pants woman would do: I brought him to SoHo and blew his mind.

For the first time in his life he tried on multiple shoes that fit, were comfortable, and looked cool.

He wanted to wear them out of the store. 

Below are a few of the looks we created back at his place once we were done with the shopping. 

See those shoes there? Those are the boots he basically lives in now. 

See those shoes there? Those are the boots he basically lives in now. 

James wanted to look rugged, masculine and approachable. He wanted to keep his look simple but nice enough to be client-facing. We found him cool t-shirts, well-fitting shirts, and replaced his tired hoodies with similar shapes in nicer quality. 

We focused on fit first (always) and colors that paired together without thinking. 

With you, changing the way I look took a few hours over a couple of days. This wouldn’t have been possible alone. 
— James
Look at all the shoes we found him!

Look at all the shoes we found him!

Being a larger size doesn't matter (I spoke about this here) and we found everything he needed. He valued comfort and there was no reason he had to compromise that to look better.

I was shocked how much stuff you found that was in that fitting room. I didn’t have to do anything but try it on.
— James
What you do is an overwhelmingly positive experience
— James

A few days after our final at-home styling session he sent me the following text:

[What can I say? I like emojis.]

[What can I say? I like emojis.]

This man went from one pair of tattered Vans to four new versatile styles!

This man went from one pair of tattered Vans to four new versatile styles!

Not long after we worked together, he and his girlfriend moved in together.

Thank you for making him look so good.
— James' girlfriend

When I saw his new closet, it looked like this: 

My heart swelled and did the happiest dance. 

James was one of my favorite clients. He was personable, open and trusting. He is super smart and confident. It was awesome watching his personal style transform to match the quality of who he was.

Interested in having an experience like this?

Do you want to look and feel your best too?

Email me

We can get you there!