LGY client: styling James
James is a blue eyed cutie with a soft laugh and sweet disposition. He works in tech, lives in Brooklyn, and has an awesome girlfriend.
James hated shopping.
He dreaded it like people dread a root canal.
James associated shopping with painful back-to-school mall trips that his mother and sister forced him into.
As an adult, his wardrobe was mostly items people gifted him and essentials desperately bought off-the-rack out.
James wore what was convenient and available.
He replaced things only when they were worn out.
He knew his outfits weren't doing him justice nor were they making him feel good about himself.
Sounds familar?
He wanted getting dressed to be simpler.
He wished he could find shoes that didn't hurt his feet.
He wanted his girlfriend to look at him twice when he came dressed for a date.
He wanted people at work to notice him more.
He wished he would get complimented once in a while.
He longed to never worry if something fit right, or matched, or if he was wearing the "right" thing.
Mostly, he didn't want to worry about shopping or figuring fashion out, but knew he needed to dress better.
Imagine! (It’s possible for you too!)
James' jeans were too baggy in both the waist and legs. It made him appear larger than he was and hid muscles under all that extra fabric.
He had thick thighs from years of rugby and wore slacks that hung off his hips to compensate that he couldn’t find comfortable pants or shoes that fit well and only had one or two that were good enough.
He was aiming to advance at work and wanted to impress his clients, and make his bosses notice him.
Before Styling
James Before: worn out basics, baggy jeans, and dirty Vans (the only shoes he found that fit his wide feet).
After Styling
See those shoes there? Those are the boots he basically lives in now.
“I really didn’t think you could find shoes that fit me”
Later on I found out he had skepticism in the power of a personal shopper.
For our first personal shopping session I did what any woman would do: I brought him to SoHo and blew his mind.
For the first time in his life he tried on multiple shoes that fit, are comfortable, and looked cool. He wanted to wear them out of the store. Below are a few of the looks we created back at his place once we were done with the shopping.
“I was shocked how much stuff you found that was in that fitting room. I didn’t have to do anything but try it on. ”
James wanted to look rugged, masculine and approachable. He wanted to keep his look simple but nice enough to be client-facing. We found him cool t-shirts, well-fitting shirts, and replaced his tired hoodies with similar shapes in nicer quality.
We focused on fit first (always) and colors that paired together without thinking. Below are some of the outfits he has now.
Look at all the shoes we found him!
This man went from one pair of tattered Vans to four new versatile styles!
“With you, changing the way I look took a few hours over a couple of days. This wouldn’t have been possible alone. ”
Being a larger size doesn't matter (I spoke about this here) because Personal Shopping takes the stress out of finding your size, dealing with sales reps or hunting down your online order. We found everything he needed.
He valued comfort and there was no reason he had to compromise that to look pulled together.
Not long after we worked together, he and his girlfriend moved in together.
Here’s what she had to say about his new style.
“Thank you for making him look so good. ”
James was personable, open and trusting. Super smart and confident, it was awesome watching his personal style transform to match the quality of who he was.
His new closet (right) is now filled with clothes that are comfortable, don’t make him look like he is “trying too hard”, or require too much thought how to match them or what to wear. His clothes fit, feel good and - as you can read - impressed his boss with little to no effort on his part.
![[What can I say? I like emojis.]](https://images.squarespace-cdn.com/content/v1/56363149e4b09ef9b620bde7/1602558284840-TD7DMA5FI7O45YDWSP1H/image.jpg)
“What you do is an overwhelmingly positive experience ”
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